Why you should put Caviar on your face or in your hair?

Caviar—aficionados say it's best eaten from the back of one's hand—is an acquired taste. But slathering it everywhere else is beginning to seem like an excellent idea.

Of all the foods that have transitioned from tasty-on-your-plate to beautifying-ingredient-du-jour —think honey, yogurt, sugar, etc.—caviar is easily the most decadent. (What else could possibly have been the star ingredient in Melania Trump's ill-fated skin care line, which appeared and disappeared circa 2012?) It may also turn out to be the most efficacious.

"Caviar is expensive to eat, and expensive to have in your skin care, but there is some data showing that caviar extracts can help slow skin aging," says Manhattan dermatologist Joshua Zeichner. "It's loaded with vitamins and amino acids that provide building blocks for skin cells to function optimally."

Although caviar-infused skin care isn't new—in fact, it's been popping up in products since the Dynasty era—until recently there hasn't been a lot of hard science to prove its anti-aging prowess. A 2012 study showed that, when mixed with an antioxidant, it could boost mitochondrial function as well as strengthen the skin's structure. And now La Prairie, which introduced its debut Skin Caviar product—Skin Caviar Dermo Beads—in 1987, has emerged with a raft of new studies showing that its caviar extract actually does even more than the scientists who created the range of products could have expected.

[CAVIAR] FIRMS AND LIFTS OVER TIME, MINIMIZES THE
APPEARANCE OF PORES, AND RE-TEXTURIZES THE SKIN.

During the development of the Swiss brand's newest innovation, the Skin Caviar Essence-in-Lotion—a silky, post-cleansing treatment that helps to prepare the skin for any serums and creams to follow—La Prairie's research and development team ran rigorous tests on its caviar extract, which is sourced from sustainably farmed Siberian sturgeon. "When we began using caviar extract 30 years ago, we knew that the eggs were very rich in nutrients that we believed could be beneficial to the skin, but we didn't have the sophisticated methods available now to measure precisely what changes were occurring in the cells. By applying new technology, we're revealing new secrets," says Jacqueline Hill, La Prairie's director of strategic innovation and science. Hill and her colleagues found that the caviar extract not only enhances the production of collagen in fibroblast cells, but it also boosts epidermal skin cells' production of ceramides (the natural lipids that help skin retain moisture and give it a nice, glowy sheen).

The Essence-in-Lotion, which contains "caviar water" derived from a steam-distillation process, Hill says, "is preparing and hydrating, as we would expect from an essence, but it's actually doing more than just that. We've shown that it firms and lifts over time, minimizes the appearance of pores, and re-texturizes the skin. It's really quiet a multidimensional benefit."

Caviar (it's actually not the fish eggs themselves that typically make it into products, but rather extracts from the nutrient-rich matrix [membrane]that surrounds them) contains concentrated doses of omega-3 and omega-6 fatty acids, and—though independent studies have yet to conclusively prove this—the proteins and minerals it contains may prevent inflammation and protect against sun damage as well. Swedish brand Kerstin Florian's Caviar Age Defense Serum, which combines caviar extract with peptides, reduced wrinkle depth by up to 27 percent after 56 days of use in an in-house in vivo study.

Lotions and potions featuring the precious roe appear in spa menus aplenty—the crème de la crème of which has got to be La Prairie's super-indulgent $1,000 caviar facial at the Ritz-Carlton in New York City—or you could go DIY and just smear a pot of beluga on your face, though it would probably be considerably less pleasant. Beyond the complexion, caviar is also believed to beautify hair and nails: The natural lipids in Alterna's best-selling Caviar range prevent moisture loss from the hair and scalp while also smoothing frizz, and the Kensington Caviar in Nails Inc. top- and base coats supposedly helps strengthen a manicure (the weird, bumpy caviar manicure fad from a few years ago, by the way, did not contain any actual caviar).

Caviar—aficionados say it's best eaten from the back of one's hand—is an acquired taste as a food. But slathering it on your skin is beginning to seem like an excellent idea. Its long-purported benefits, from making skin glow to giving hair gleam are more, it appears, than a big-fish story. The very best way to get the benefits of caviar, to your skin and hair is to let us here at Private Label Skincare Florida utilize the very best  caviar extracts into your hair and skin care products, along with some incredible sea weed stem cells, and other hydrating ingredients to make the best possible shampoo, conditioner, wash’s and creams to make you glow, maintain the best skin balance, and put a shine on your hair that would be the envy of Areal “Under the Sea” herself!  Not a fishy story, just some solid facts!  Call us today.