The global haircare market is projected to be worth $211.1 billion USD by 2025, says Grand View Research.
The booming growth of the hair care market is linked to the “skinification” of hair, or the new consumer desire to protect and promote the health and appearance of the hair beyond a standard shampoo and condition. Since they have become aware that stress during Covid has caused hair loss, (see blog: https://www.privatelabelskincareflorida.com/blog/2020/9/25/hair-loss-from-covid) and have had to deal with all their hair needs from home due to the closing of salons across the country.
“Since the beginning of 2020, the ‘skinification’ of hair has reached new heights. Hair-care brands have moved beyond the basic scalp scrub to debut scalp serums and ampoules, while also bringing more skin-care-like ingredients like probiotics and salicylic acid into product formulas,” according to Emma Sandler in Glossy.
Three new trends propelling the skinification trend and the growth of the hair care market include increased demand for scalp care products, a boosted desire for anti-aging hair care, and a larger need for at home hair care solutions, as explained above.
Interest in scalp health
A huge driver behind the expected growth of the hair care market is the new consumer focus on the health of the scalp.
Consumers are more educated than ever about the importance of scalp health for improved hair health, and as a solution to dandruff, dry hair, frizz, flyaways, and excessively oily or greasy hair, along with stress-related hair loss.
To that extent, scalp care products are in high demand.
“It makes sense that scalp care is big news in beauty right now, with women looking to prevent, rather than treat hair issues. Many brands have reported a 150% plus growth in the scalp care category over the past 12 months, and there are now plenty of products available that sit at the intersection of skincare and haircare,” according to Harper’s Bazaar.
Experts predict innovative scalp care products will continue to drive the growth of the hair care market over the next five years, specifically:
· Exfoliating scalp scrubs
· Scalp masks
· Scalp serums
· Caffeine based scalp “stimulating” treatments
· Pre-shampoo treatments that are massaged into the scalp
Anti-aging hair care
Another huge driver behind the projected growth of the haircare market? A boosted desire for anti-aging products that can protect and promote hair appearance and vitality.
According to new data published in Global Cosmetic Industry:
· Almost 80% of middle-aged women expressed a desire for their hair to make them feel prettier and more confident,
· More than 60% of middle-aged women stated a preference to buy shampoos and conditioners customized to address personal hair care goals, including more youthful, healthy-looking hair.
· 46% of U.K. consumers are interested in using anti-aging hair care products and are willing to pay more to get it right.
As the skinification trend for hair care grows, anti-aging products for the hair will become more important than ever to consumers.
Experts predict scientifically researched ingredients that promote facial skin health and vitality, like ceramides, peptides, hyaluronic acid, glycolic acid, and antioxidants will be of top interest to consumers when added to shampoos, conditioners, treatments, scrubs, and leave-on formulations.
Moving ahead, the trend for at-home hair care is predicted to continue, as consumers attempt to maintain hair health and appearance, without salon treatments.
Hair care heats up
The haircare market will keep heating up as consumers demand more:
· Scalp care products
· Anti-aging hair care products
· At-home treatments
As the skinification of hair care continues into the new year, formulators that can offer innovative, scientifically researched hair care products that promote hair health and appearance will be rewarded by consumers.
Here at Private Label Skincare Florida, being one of the top innovators in hair care, and one of the first to introduce plant-based stem cell to the market, along with many cutting edge ingredients for hair growth and health, have introduced solid, waterless beauty, along with many other innovations in the private label marketplace, have a large arsenal of cutting edge formulations to ramp up your “Skinificiation” scalp line for your clients, Please call us today to let us recommend some great “hero” ingredients for your hair and scalp line.